As Durga Puja 2024 approaches, leading Mobile Financial Services (MFS) providers in Bangladesh, such as bKash, Nagad, and upay, are rolling out exciting offers to add more joy to the celebrations. These MFS platforms have introduced a range of discounts and cashbacks offers to make shopping, dining, and gifting more convenient and affordable for users during the festive season. Whether you’re shopping for new clothes, buying festive gifts, or donating to charitable causes, MFS providers are offering innovative ways to enhance the Durga Puja experience.
Though MFS business in Bangladesh mostly dominated by cash in, cash out and send, the MFS provides aggressively focusing on payment space as well. By offering various types of campaigns, MFS providers are taking a commendable position in merchant payment universe. The merchant payment by MFS in Bangladesh is bKash all the way. However, Nagad also trying to create some space in merchant payment through aggressive campaigns in last couple of years.
What MFS Providers Usually Offer to Its Users?
Usually, MFS providers in Bangladesh offer cash back while making payment through wallet in selected merchants. But, in recent time, merchants also offering discount to MFS users similar to bank card holders. It actually increasing horizon of merchant payment coverage though MFS wallet.
- Cashback: MFS providers offer cashback to its users on making payment at selected merchant outlet. In such offers, customer need to pay the full amount during payment through wallet. Unlike bank card, MFS users get instant cash back from service providers for eligible transactions. There are certain terms and conditions applicable to get the cashback like, minimum transaction amount, maximum eligible cash back per transaction and during the campaign period.
- Discounts: MFS providers also offer discount on shopping in partnership with different merchants. In such offers, customer can enjoy less payment facilities during shopping. If customer wish to make payment using the MFS wallet, merchant consider discount on the total payment amount. There are certain terms and conditions may applicable for such discounted payment like, minimum transaction amount, maximum eligible discount per transaction and during the campaign period. However, these terms and conditions certainly varies from merchant to merchant.
Innovative Offers for MFS Users
MFS providers in Bangladesh generally offering festival-specific cashback and discounts. Though, cashback offers are very popular among the MFS customers, since they receive the cashback instantly in respective wallet. However, to create more engagement and affiliation with the customers, MFS provider can design certain innovation offers, which may include:
- Lucky Draws: Under such campaign, customers using bKash, Nagad, or upay for specific transactions like shopping, bill payments, or donations will be automatically entered into lucky draws with exciting prizes. The ranges of prize may vary from getting tangible gifts such as smartphones, home appliances, to shopping vouchers.
- Bonus Rewards: MFS providers like bKash and upay already have customer loyalty program. Under bonus reward point campaign, customers will get additional reward points for making payment during Durga Puja period. Furthermore, service providers can offer the redemption of such points in a greater conversion rate. It will give a gamification flavor of the campaign.
Offers by Major MFS Providers in Durga Puja 2024
As of now, only three MFS providers offering special incentive for its customers in Durga Puja occasion. MFS providers like bKash, Nagad and upay offering cashback and discount for respective payment transaction at selected merchant points.
1. bKash Durja Puja 2024 Offers
bKash leading the way in terms of Durga Puja 2024 offer. The offers of bKash for its customers come in form of both cashback and discount. The reference and summary of bKash Durga Puja 2024 offers is outlined below.
| Offer | Type | Details |
| Discount of up to BDT 100 by adding coupon codes ‘P5’ or ‘P10’ at selected Restaurants & Cafes. | Discount | Click for Details |
| Discount of up to BDT 100 by adding coupon codes ‘P5’ or ‘P10’ at selected Sweet shops & Bakeries. | Discount | Click for Details |
| Discount of up to BDT 200 by adding coupon code ‘S10’ at selected superstores. | Discount | Click for Details |
| Up to 50% discount on any online purchase from selected merchants by selecting SSLCOMMERZ. | Discount | Click for Details |
| Cashbacks of up to BDT 200 from selected online shops. | Cashback | Click for Details |
| Cashback of up to BDT 300 at selected lifestyle outlets. | Cashback | Click for Details |
2. Nagad Durga Puja 2024 Offers
Nagad also bring multiple offers for its customers during the occasion of Durga Puja 2024. The offers of Nagad for its customers come in form of both cashback and discount. The reference and summary of Nagad Durga Puja 2024 offers is outlined below.
| Offer | Type | Details |
| Cashbacks of up to BDT 200 at selected lifestyle, ticketing and superstores. | Cashback | Click for Details |
| Up to 50% discount on any online purchase from selected merchants by selecting SSLCOMMERZ. | Discount | Click for Details |
3. upay Durga Puja 2024 Offers
Unlike bKash and Nagad, upay choose a different path for Durga Puja 2024. In stead of giving offers through wallet payment, upay offers discount for the prepaid card holders. Customers can avail discount at selected merchant while making payment using upay prepaid card.
| Offer | Type | Details |
| Up to 50% discount at 150+ merchants while making payment using UCB-upay co-branded prepaid card. | Discount | Click for Details |
As Durga Puja 2024 draws near, MFS providers in Bangladesh are making it easier for users to celebrate with exciting discounts, cashback offers, and special rewards. Whether you’re shopping for the festival, dining with family, or making donations, the convenience and affordability provided by bKash, Nagad, and upay allow you to make the most of the festive season. Be sure to check your preferred MFS provider’s app for detailed offers and terms to take full advantage of these exclusive promotions during Durga Puja 2024!
